June 30, 2022
Pasadena, CA
To whom it may concern,
Below, you will see samples of the variety of work I can produce in motion graphics and other media. The path of my career in design has lead me to develop keen senses for attention to detail, working on multiple projects, think strategically and efficiently, be conscientious of the bigger picture, and understanding the one true fact of our industry: Constant reinvention to breach the limits of art. Outside of design development, I'm exceptionally good at getting along with people, collaborating, meeting deadlines and staying focused. Please take some time to view some of my works, and please feel free to contact me if you would like further information on projects that you would like to see my level of expertise.
Thank you for your consideration, and I look forward to hearing from you.
Best,
Luis Betancourt
626.320.8857
Develop original graphic design solutions, blueprints and 3D renders for a variety of consumer products.
Sample: Develop concept packaging for Dial - Previously known as "the loop"
Sample: Concept packaging for the Black Eyed Peas - 20th Anniversary album
Collaboration: Fred Tsai, Industrial Designer
Sample: Design logos for various Artists and brands
Collaboration: Eddie Axley, Creative Director, i.am bizzy
Sample: Develop icons and treatment for the willpower album singles
Collaboration: Eddie Axley, Creative Director, i.am bizzy
Project:
Annual Enrollment - Houston Independent School District, Aldine Independent School District, Katy Independent School District.
Goals and objectives:
- Create 27 videos containing information about the 2018 ISD benefits. The videos explain the options members have and help them make the best decisions.
- Help members take charge of their health care, save money, and feel confident of the choices made for 2018.
- Design a micro website for each independent school district.
Planning:
Working with a team of copywriters, developers, account managers and creative, we developed a solution that was easy to access on all devices (desktop and mobile) and that kept the members interested in knowing more. The most effective way to communicate the information was by using short videos that were uploaded to the ISD's youtube page and by using "Ben" an animated character as a tour guide. We previously worked on a full HTML5 solution for benefits, but accessibility was an issue. So we decided to go with short videos.
What made this project successful:
Internally, our team managed to get a lot of important information from the client to the masses. The process and interaction between the team was admirable thanks to good planning, strong leadership and a top notch creative team.
Links:
http://hisdbenefits.org/ben101
http://katybenefits.org/ben101
http://aldinebenefits.org/ben101/
Collaboration: Spencer Strickland, Creative Director, Langrand
Creation of signage and print ready files for a variety of products.
Sample: Art direct and design poster, stage graphics, merchandise and concert signage for Willpower European tour 2013
Collaboration: Eddie Axley, Creative Director, i.am bizzy
Sample: Design and develop collateral, deliverables, mailers for Community Health Choice. Houston, TX
Sample: B-to-B and B-to-C Design infographics for Anthem and i.am bizzy
Sample: Design and develop production ready event graphics for Anthem. Posters and table tents
Sample: Develop composition, layout and retouch photography for various printed products
iam+ foto.sosho booklet
VALAS Hand made bags and shoes booklet
I.AM ANGEL Trans4m book
i.am plus: Puls cuff Launch booklet
HISD: 2017 Communications Research
Various posters and print projects
Additional Skills I can bring on board
Create video, stage graphics, 2D and 3D animations, web and video editing
Ofrenda Conservation Alliance
A non-profit organization founded by Joshua Dautoff, who seeks to bring environmental justice and balance to a world seeing the effects of climate change. I worked with Joshua as camera man, designer and advisor to bring this project to life. Click on the image to view the website.
Various videos, stage graphics and animations.